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Beautiful every day — made for the woman who does it all. Lightweight, accessible jewellery for real working days. Free shipping at ₹299+.

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Latest Guides and News

Styling, care and gifting guides for everyday jewellery - written for real working days.

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How Long Does Artificial Jewellery Actually Last?

One to three years for most pieces - but the number depends far more on how you wear it than on what you paid. What wears a finish out, and what genuinely extends it.

SheeVee Editorial

Sep 4, 2026

Artificial, Imitation, Fashion or Costume Jewellery: Are They the Same Thing?

Four words for one category, used differently in India and abroad. What each actually means, why Indian sellers prefer 'artificial', and what to check before you buy.

SheeVee Editorial

Sep 4, 2026